Lidl Brand Redesign Concept
Reimagining a modern look for a global discount retailer.
Context
Lidl is one of the largest international discount supermarket chains, with more than 10,000 stores worldwide. Over the years, the brand has significantly improved its image, especially in terms of interior and packaging design, which today looks modern and appealing.
However, I felt that the logo still lacked a contemporary and image-appropriate look. In this project, I focused on creating a redesign concept that gave Lidl’s visual identity a fresh and modern appearance. Alongside the logo, I also worked on updating UI areas for both desktop and mobile views, developing a conceptual idea that aligns with the brand’s evolving presence.
2018
However, I felt that the logo still lacked a contemporary and image-appropriate look. In this project, I focused on creating a redesign concept that gave Lidl’s visual identity a fresh and modern appearance. Alongside the logo, I also worked on updating UI areas for both desktop and mobile views, developing a conceptual idea that aligns with the brand’s evolving presence.
2018
