Many people know Jungheinrich for their forklifts moving loads in warehouses and stores. But in reality, the brand produces and sells a wide range of products beyond forklifts: carts, tools, storage units, cabinets, and much more. The Jungheinrich Profishop is their dedicated B2B online shop, built specifically for professionals who often place large-scale orders worth tens of thousands of euros.

As part of my work at the agency, I contributed to the development of numerous advertising campaigns and brand initiatives. My tasks included brand development, creating a design guide, designing new elements, and structuring a consistent design language across online media and advertising materials.

A major challenge was ensuring that complex product details—such as the subtle differences between forklifts—were presented in a way that was clear, visual, and engaging. The goal was to make product comparison quick and easy for users, without overwhelming them with technical information. To achieve this, we integrated interactive elements and animations that not only enriched the visual design but also served a functional purpose by providing product details exactly where they were needed.

Throughout the collaboration, we continuously optimized processes together with the brand, learning from past successes and refining our approach for future campaigns.