Velux Indoor Generation Campaign
Bringing light through knowledge – a gamified awareness experience.
We spend around 90% of our time indoors, often without enough daylight or fresh air. Most of us don’t even think about it anymore – yet science has shown that this lifestyle can have a negative impact on our health and wellbeing.
Our task was to promote the VELUX Indoor Generation advertising campaign. During the concept phase, we developed several gamification ideas, which were later presented to VELUX. The chosen direction was a quiz game designed to raise awareness in an engaging way. Users were asked interesting questions related to the indoor generation. With each correct answer, the interface provided feedback while the screen gradually became brighter—symbolizing how knowledge brings light into our homes.
If users answered all questions correctly, they earned the chance to win the main prize from VELUX, making the experience both educational and rewarding.
www.velux.com/indoorgeneration
Our task was to promote the VELUX Indoor Generation advertising campaign. During the concept phase, we developed several gamification ideas, which were later presented to VELUX. The chosen direction was a quiz game designed to raise awareness in an engaging way. Users were asked interesting questions related to the indoor generation. With each correct answer, the interface provided feedback while the screen gradually became brighter—symbolizing how knowledge brings light into our homes.
If users answered all questions correctly, they earned the chance to win the main prize from VELUX, making the experience both educational and rewarding.
www.velux.com/indoorgeneration
