As the lead UX Designer & Co-Creator, I focused on:
- Conducted initial market research and analyzed local competitors in the sexual wellness app space
- Developed early-stage product concepts and feature ideas based on user needs and trends
- Designed the branding direction, including visual identity, typography, and logo exploration
- Organized and conceptualized the user experience framework for audio storytelling
- Proposed information architecture and early app flow sketches to guide future development
- Collaborated closely with co-founders on concept validation and creative direction
- Integrated early feedback from potential users to shape features and story concepts
Note: The project was in an initial development phase, focusing on research, conceptualization, and UX strategy. Full product development was not completed due to resource and time constraints.