Banu - is an Azerbaijani honorific of a royal lady used in the Middle Ages. In its design used the royal colors derived from the petals of the Caspian lotus and the royal element tiara has the color of the flower staments resembling the gold. This brand name represents CIDC's standard line of napkin product.

Such design gives the perception of royalty and femininity, thus focusing on the softness of these napkins. Banu napkins with simple and catchy designs are an excellent choice for everyday use. This brand is predicted to be one of the key players in the napkin market of Azerbaijan.

Additional logo variations during the design process

Pureffect, a project from 2015, introduced an innovative brand concept in Azerbaijan's FMCG sector, offering a range of household essentials, including toilet paper, kitchen towels, and napkins.

The packaging design of Pureffect exudes simplicity and efficiency, aligning perfectly with the brand's commitment to quality and practicality. Its name, "Pureffect," signifies purity and effectiveness, instilling trust and reliability in consumers.
With sleek and modern packaging, Pureffect products enhance the aesthetics and functionality of everyday items, making them a seamless fit for any home. This brand has successfully established itself in Azerbaijan's competitive FMCG market, delivering convenience and excellence in every product.

Additional logo variations during the design process and some design details

Ultra Me represents an exciting diaper brand concept that was poised to revolutionize baby well-being in Azerbaijan. Our creative design concept promised a brand new dimension of quality and convenience for babies and parents alike. With meticulous attention to detail, we had planned to develop high-quality baby diapers that offered an optimal fit and superior absorbency. Our packaging and marketing design aimed to enhance the joy and confidence of parents when choosing our products.
While production did not materialize, the Ultra Me concept remains a promise of future innovation in the baby diaper industry in Azerbaijan. We had conceived it to make the lives of babies and parents easier and more comfortable. The idea behind Ultra Me will continue to serve as inspiration for the future.