Jungheinrich Profishop
Many people know the Jungheinrich brand from the cool forklifts that move loads in all kinds of warehouses in stores.
In fact, the brand makes and sells an incredible number of products that the average user doesn't usually hear about. There are forklifts of all kinds, carts, tools of all kinds, storage units and cabinets of all kinds, and much more.
The Junheinrich Profishop online shop is a business-to-business service. As the name suggests, the shop is for professionals.
In fact, the brand makes and sells an incredible number of products that the average user doesn't usually hear about. There are forklifts of all kinds, carts, tools of all kinds, storage units and cabinets of all kinds, and much more.
The Junheinrich Profishop online shop is a business-to-business service. As the name suggests, the shop is for professionals.
About the project
As part of our work at the agency, we developed many advertising campaigns for this brand. My work included brand development, creating a design guide, creating new design elements, and structuring the development of the design language in online media and advertising products.
Together with the brand itself, we tried to constantly optimize the process and talk about successes and details that had not been successful in previous campaigns.
The store should be accessible to users who come with specific goals in mind, to learn about the brand's products and possibly place an order for tens of thousands of dollars. Certain product specifics should not be presented in a boring way. The user who is interested in such products wants to learn about the product quickly and easily, perhaps to compare products with each other. It's not so easy to find differences in forklifts if you don't have the information. It is important to present this seemingly hidden information clearly and visually.
We tried a lot of interactive elements and animations that not only visually enriched the page design, but also had a functional component that presented the content where it was needed.Together with the brand itself, we tried to constantly optimize the process and talk about successes and details that had not been successful in previous campaigns.
