As a vital member of the online team, I played a major role in creating engaging user interface designs, conceptualizing innovative ideas, and bringing them to life through illustrations and animations for Payback's gamification campaigns. I was also responsible for creating compelling online collateral that captured the essence of these exciting campaigns.
Payback is a free bonus program that partners with over 600 well-known companies to cash back points by shopping at partner stores and online. Our campaigns aimed to enhance the Payback experience by engaging users with exciting rewards and interactive elements.