Tender Intentions We All Need
As a designer and one of creator of this idea, I understand that the needs and desires of all people but especially of women are diverse and constantly evolving. Our product was designed with this in mind, and I made sure to take into account the unique needs and preferences of our target audience.
The central theme of our product is self-satisfaction, which is something that every woman deserves to experience. Whether it's through physical or emotional means, our product is designed to provide a sense of fulfillment and contentment that can be hard to find elsewhere.
The central theme of our product is self-satisfaction, which is something that every woman deserves to experience. Whether it's through physical or emotional means, our product is designed to provide a sense of fulfillment and contentment that can be hard to find elsewhere.
Overall, our product is a testament to the importance of self-care, self-love, and self-expression. I am proud to have created something that helps women feel confident, satisfied, and empowered, and I look forward to continuing to innovate and create products that promote these ideals.
This survey was conducted from August 20 to 24 2020, among a national sample of 1,370 adults (54% men/42% female) between the ages of 18-54. https://www.ellaparadis.com
BRANDING
Our product is positioned first on the stories. The stories should be well thought out. It was important for us to create a really high quality story. The quality of the recordings and the beautiful voices were also very important to us.
The voice tells the story, which touches you on a very deep emotional level. When you put the headphones on, it should feel like someone is whispering in your ear. This is where the name Whispers comes from.
The voice tells the story, which touches you on a very deep emotional level. When you put the headphones on, it should feel like someone is whispering in your ear. This is where the name Whispers comes from.
Our product is modern, is courageous and had something to say. That is why the branding should also be simple and bold. A logo was created and a dynamic representation of it.
You can see some of what the shapes can suggest in this video.
You can see some of what the shapes can suggest in this video.
landing page
Landing page should present the product to our first user and tell how the product is positioned, what are the biggest advantages and what payment rates we have.
Of course, the whole thing had to work well on mobile. Our main target group was users accessing our application from mobile devices.
App
The users who already got to know the product would have to reach the store through the landing page or other channels where they download the app.
The app offers an immersive collection of the best audio stories, tailored to your specific tastes. Your daily audio library should match your mood and give you quick access to the quality content you want right now.
Last word
This project was developed in 2020 from an idea that came to one of the three founders, of which I was one. Everyone was inspired by the project and we tried to make it happen. We went the furthest on the design side.
Unfortunately, the project did not continue due to the complexity of implementing some of its parts as well as the lack of time one of the participants had for this project. Nevertheless, it was a great experience for which I am grateful.
